How to Use Passionate Conversations with Sonya Dudley

sonya-dudley-presentingPlexus Worldwide Diamond Ambassador and dynamic motivational speaker Sonya Dudley has been responsible for heading a team of over 30,000 sales professionals in the United States, Australia, and beyond. She has mastered the concepts of sales and marketing in her role with Plexus, a global industry leader in weight-loss products. As she has risen through the ranks of the company, she has been responsible for dramatic growth and expansion. Over two decades of high-level experience in sales has given her unique insights into methods that work.

The Hard Sell

Sonya understands that those wanting to grow their own businesses may have concerns about sounding too pushy – the “hard sell” is a major turn-off to many people. Sonya herself admits that this aggressive sales tactic is something she does not like experiencing, and she finds it defeating for the purposes of making a sale. Scripted or canned sales language can also turn potential customers away. Sonya says that when you are dealing with a potential new customer, being able to tailor the conversation to that person’s characteristics, interests and personality is the hallmark of a smart sales professional.

Building Relationships One Customer at a Time

The goal of any salesperson should be to build relationships. Some people get into the sales field that may not have natural friendliness or an outgoing personality. These attributes are critical to successful sales leadership, according to Sonya. However, she believes that those people without those attributes can make a personal choice to be friendlier, more outgoing, and more engaging. Changing one’s mentality and social approach may require stepping out of one’s comfort zone, but the benefits for the sale and for personal growth makes it worth the effort.

Me vs. Them

It is also vital that salespeople stop targeting potential customers with the mindset of “what can this person do for ME?” and replacing it with “how can I fulfill this person’s unique needs?” Being attentive to the things a potential customer says can unlock ways to make connections with that person. For example, someone you are speaking with may remark about a health condition or a concern about the lack of access to healthy products. If you happen to be in the health care or nutritional supplements field, this is the perfect opportunity to let that person know something about your product or service. In other words, you are able to present a solution to that person’s concern, personalizing the sales approach in a way that doesn’t feel like a sales pitch at all. This technique does take some time to master, however. Sonya Dudley indicates that over time, making personal connections by listening to customers becomes almost intuitive.

It Has to Be Real

Successful sales strategies must be based on sincerity to be effective, according to Sonya. For her purposes, she instructs her team to be aware of their own mindsets. If you don’t want to sound pushy or come off as too sales-y, you won’t. BUT, you MUST be aware of how your attitude can color the words and actions you convey to a potential customer. She stresses that doing more listening than talking is an important tactic that can help anyone, not only those in the sales field. Sonya suggests that those wishing to improve their listening skills seek training and learning resources which are readily available. Being passionate without being pushy is a fine balancing act, but with practice, the dividends will pay off handsomely.

Watch the whole video here:

How to Inspire Your Team Toward Success

Sonya Dudley is known around the world as a motivational speaker and business leader. As a Diamond Ambassador for Plexus Worldwide, the weight management products giant, she is responsible for leading a group of over 33,000 team members that stretch from the United States to New Zealand, Australia, and Canada. Sonya knows how critical it is to be able to inspire her team toward greater success.

The 3 Major Components

Mrs. Dudley manages a popular YouTube channel where she shares her thoughts on business leadership. One of her many popular video clips is entitled “Morale of a Team”, and it is here that she illustrates the foundation of a successful business operation. She believes that success comes from establishing three major components:  leadership, teamwork, and motivation/morale. You can view more of her videos here!


The first part of the foundation is leadership. Many people believe that they are leaders, yet they do not have the skills or the ability to guide team members toward greater success. A great leader responds quickly to feedback and to tasks. They set aside time to tackle aspects of their day and stick to that schedule as a means of organizing daily tasks. Most importantly, they inspire the people that work with them, whether that is by demonstrating a good example to follow, by bringing the best out of their team, or by innovating in how that team conducts its business. Leaders have the ability to create their own teams, and by choosing members that share the same aspirations and goals, the process of leadership is made that much easier. It is important for the leader to continue to build the team, helping them grow organically and to adjust to the challenges they may face in the business venture.


Teamwork is another incredibly important component of a successful operation. The team must be able to work together, and they must share the same goals. Again, leadership plays into teamwork; by guiding team members and representing the “right” way to conduct operations, team members will understand what they need to do in order to continue growing. A smoothly operating team is able to explore new opportunities and to tap new markets, especially on a global scale. Collective effort is much more efficient than individual work toward a goal; Sonya believes that by focusing on the greater aspects of the operation, the team is inspired to perform beyond expectations.

Sonya likens the building of a team to what a farmer does. The farmer cultivates a crop and cares for it as it grows. If at any point he or she neglects the crop, it will not produce. The same applies to building the team. The team must be cultivated carefully by a leader; failure to address the team’s needs as they arise is a recipe for failure. This cultivation of a team is directly related to the final foundational aspect:  motivation and morale.


Motivation and morale of a team is the last part of the foundation of a successful business venture. Leadership and teamwork play into a group’s ability to thrive, of course, and Sonya understands that the best way to bring a team new success is by motivating and inspiring them. Consistent, steady operation is one of the ways to maintain morale; working hard over a short period of time and then “coasting” for months stalls the motivation of the team. Every team will experience highs and lows, so by working consistently and efficiently, those peaks and valleys will not interrupt the flow of work. Inspiring others by serving as a role model is an excellent way of maintaining motivation. A leader who sticks to the plan and encourages others to do the same will experience greater success than one who lets highs and lows interfere with the big plan.

Sonya Dudley travels extensively as part of her role as an Ambassador for her company. She must deliver motivational speeches at conferences in many countries, all while keeping her team together. Facing challenges together and working through them as a team keeps morale high and gets the team invested in their own futures. This is Sonya’s time-honored recipe for success.

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Riding Two Horses at the Same Time

Sonya Dudley on her YouTube Channel.

As a motivational speaker, life coach, and experienced network marketing professional, Sonya L. Dudley has developed a keen ability to help others achieve their full potential.  Her YouTube video channel features a range of clips that are designed to assist watchers in changing their lives for the better.

One of her most popular videos on her YouTube channel is entitled “How to have Focus in your business”.  In the video, Sonya first describes juggling several tasks at once, a critical aspect of operating one’s own business. Using the example of the futility of trying to ride two horses at the same time, she colorfully describes how difficult it can be to bring the needed focus to more than one business venture at a time.  Many entrepreneurs face similar circumstances as they launch and grow multiple businesses.  The underlying point is that in order to reach the levels of success a person wants out of their business operation, it is vital to put aside distractions and focus on one operation at a time.

Imagine, for example, that a person has several different sales operations.  In the process of trying to sell one of products or services offered by one of the ventures, Sonya believes that potential customers may be put off by the fact that the salesperson has so many other things going on in the background.  That potential customer may subconsciously think that if this particular product or service is so special, then why does the salesperson have other ventures to attend to?

From the business operator’s perspective, juggling the demands of multiple businesses along with the day-to-day concerns of family, home life, and other daily tasks can lead to a loss of focus. In her experience as a business leader and motivational speaker, Sonya knows that in order to achieve success in a business, the operations of that specific business must be the sole focus.  Successful entrepreneurs across the country understand that the best way toward business success is to concentrate on one operation at a time, growing it and helping it expand before moving onto the next venture.  This is sometimes referred to as “serial entrepreneurship”, and is the concept of applying one’s efforts to one project at a time.

Many people are able to balance the demands of multiple business operations, however. In fact, Sonya Dudley has done just that in her career as a Diamond Ambassador for Plexus Worldwide and as a coach and instructor for The John Maxwell Team.  In her work with Plexus, Sonya manages a team of over 33,000 partners in the United States as well as in Canada, Australia, and New Zealand. Much of her time is spent engaging with team members, customers, and other brand ambassadors. Obviously, this can create challenges, since she must also travel the country as a popular motivational speaker on behalf of The John Maxwell Team.  

Sonya knows that the balancing act she has learned to be comfortable handling is not for everyone; smart young business owners are best served by sticking to one project at a time to make it the best it can be before tackling the next business venture.

To further your confidence in your personal ability, continue on to read her recent blog post Overcoming fears in network marketing.

Sonya Dudley

Giver or Taker?

On her YouTube channel, Sonya L. Dudley has made a video in which she asks us if we are givers or takers. This blog will elaborate on the benefits of becoming a giver in our personal and professional relationships.

The video:

Becoming a Giver

When we have a conversation, do we speak the whole time without letting the other person get a word in? Do we not engage them by listening and asking questions? Do our eyes wander when they are speaking, giving off the sense that we simply do not care for anyone but ourselves?

People start to open up more when you are interested in what they are saying. That means being attentive and open to a free flowing conversation. Sonya tells a story about when she was younger and did not have enough money to give the type of tip a waiter deserved at a restaurant. Realizing this, she decided to tell the waiter how great he was, showering the person with honest praise. She then says that her compliment may have meant more to that person than a bigger tip. This is an important lesson when it comes to realizing how vital our words can be.

Peace of Mind

Dudley then asks us to look at our own lives and ask ourselves if there has been a lot of conflict with other people in the past.  If you realize this is so, it is more likely something about yourself than what others are doing. You must stop playing the victim and boast an entitled attitude. Start looking inward in your life instead of outward to others. We cannot start our journey into becoming a giving person until we start to put others and their needs in front of ours, as well as stop blaming others for our problems.

Dudley then moves onto the topic of forgiveness and makes the point that when we forgive someone it is not for his or her own benefit, but for us and our own peace of mind. This point goes along with the whole idea of giving. You are giving yourself peace by forgiving someone while also granting them peace as well. It is a true display of generosity.

Gaining Respect

Ultimately, Dudley’s argument is that when you start to be a giver, it shows that you are a natural leader who can win the respect of those around you and those you work with. Even if you are like Dudley when she was younger and not able to give the proper tip at a restaurant, you can still open your heart to that person and show them how appreciative you are of their hard work. Also, the giving mentality should not stop once financial success is achieved; in fact, that is when it should continue. Always be humble and vulnerable with people, because no one is perfect, including you.

To connect with Sonya, please visit her website or LinkedIn.

Sonya Dudley network marketing

Overcoming fears in network marketing

Dudley shares three major tips to crush your fears while pursuing your network marketing career.

Public Speaking

When talking about the fear of public speaking, Sonya wants to reassure us that it is normal, but we can combat it. The first thing she says is that we must remember that we are the messenger. We have to remember to stay humble and realize that the audience we are speaking to is interested in the content of what we are saying. The audience in any public speaking event is not there to judge you, but to learn from you. Dudley also illustrates the importance of allowing yourself to make mistakes. Do not worry so much about gaffes in public. Laugh at yourself, and make the audience more comfortable in the process. The more comfortable the audience is, the more comfortable you will be.

Trusting your Process

No matter what your job is, it is going to take some time to learn everything and become comfortable in your position. Dudley has given us a lot of tips on her YouTube channel on how to stay positive. She explains that you must “grow” instead of “go” when faced with a crossroads. You have to be able to trust your intentions and beliefs, and to not let other people’s negativity affect your process. In a job such as network marketing, there will be times when you are faced with personal failure and confusion. In solitary jobs like this, it is vital to trust the choice you have made in doing the work you do. Do not be afraid of failure, use it as a stepping stone in finding your future success.

Fear of Being Your own Boss

When network marketing or working for yourself, you have to figure out problems for yourself when presented with them. In some cases, you will have someone above you in a company that you can (and should) turn to for advice, but what if that option does not exist? In Dudley’s case, she is her own boss. She tells us that in order to take advantage of this position and not be afraid of failing, it is imperative that we set goals we think we can almost certainly accomplish. By setting goals that are too difficult or seem too impossible, we are hurting our future work and our confidence level. Dudley tells us that we need to be responsible for our own actions when working a job that allows us to be our own boss. Since there is no one but yourself to take the blame, it is on you to prioritize your tasks in such a way as to put yourself in the best possible position to succeed.

Sonya Dudley Coaching

How to Connect vs. Convince

Dudley believes that making small talk with people is the best way to meet others and bring them into the Plexus family. By asking questions and getting to know the person you are speaking to, you are making valuable connections that can lead to business down the road.

It is vital to ask questions and be genuinely interested in possible customers or ambassadors for Plexus. Showing genuine interest in their problems or life issues will help in influencing them to try out the product and experience the change for themselves. This is a much more valuable approach than what Dudley calls “attack mode,” in which the person being spoken to feels like they are being sold something right off the bat. Personal connections must be established before recruiting; it is only after that that you can bring up the product and what benefits it has for them.

Another point Dudley makes is that everyone likes to feel important; it is just a fact. By being genuinely interested in the person’s life, you have taught them that they are worth more than they think.

Dudley says that when leaving the conversation, give the person your card and tell them you think that this meeting was meant to be. Let the person know how important the conversation they just had really was, and what possible benefits they can be experiencing shortly after they begin taking the product. Tell them how many lives you have seen changed because of the product; because this builds trust and adds legitimacy to your cause.

Ultimately, people need to know that what you are preaching is real and that you have a genuine interest in spreading the word about a product that has changed so many lives. She finishes by saying that you will get what you want out of life if you help others get what they want. It is all about paying it forward and fighting your fears.

For more great resources from Sonya, visit her YouTube Channel.